1. Offline Digital Marketing
2. Online Digital Marketing/Internet Marketing

1. Offline Digital Marketing

Eg: Radio, TV – advertisements, LED Digital Boards, CD’s, Phone marketing (calls regarding loans, sms promotion…).

2. Online Digital Marketing/Internet Marketing

Eg: Search Engine Optimization (SEO), Pay-per click, Display Advertising, Social Media Marketing, Email Marketing, Content Marketing, Affiliate Marketing and Analytics.

Qualification

• Digital marketing managers typically have at least a bachelor's degree in a related field, such as marketing, digital media, communication, website/graphic design, English, or liberal arts. While these professionals most often manage digital content, some may direct and develop team members.
• A minimum of three to five years of marketing, advertising or digital marketing experience.
• Thorough understanding of Google Ad words, Google Analytics, SEO, SEM, SMM and their related best practices.
• In depth knowledge regarding monetizing social media channels such as Facebook, YouTube, Instagram, Twitter, etc.
• Attention to detail and creativity.
• Excellent interpersonal communication.
• Understand consumer trends.

Roles

1. Digital marketing project manager
2. Digital marketer
3. Social media manager
4. Content writer/creator
5. SEO specialist
6. PPC specialist (Pay-Per Click)
7. Graphic designer

Responsibilities

1. Digital marketing project manager
• Conducting marketing campaign reviews and gathering customer feedback.
• Keeping track of project timelines and budgets.
• Assigning and monitoring tasks assigned team members.
• Planning, scheduling, executing new marketing campaigns and projects.
• Codifying marketing workflows to increase efficiency.
• Ensuring resources are well allocated for successful project delivery.
• Developing and implementing change management in digital marketing projects.
• Assessing, managing, and mitigating digital marketing risks.
2. Digital marketer:
• Executing digital marketing tasks.
• Creating consistent brand messaging.
• Analyzing marketing campaign performances.
• Using insights from past campaigns to optimize new ones.
• Engaging with online audiences.
• Working with external collaborators to bring the business and marketing goals to life.
• Establishing key performance indicators related to marketing strategie.
3. Social media manager:
• Determining posting frequency on social media.
• Responding to comments and replies.
• Building a strong connection between customers and the business.
• Collaborating with other marketing team members.
• Building social media strategy to increase awareness and engagement on social media.
4. Content writer/creator:
• Maintaining consistency with brand messaging.
• Generating new, creative content ideas to market company products and services.
• Creating high-quality content.
• Collaborating with other marketing teams to execute successful digital marketing campaigns.
• Creating SEO-optimized content to rank high on search engines.
5. SEO specialist:
• Defining and implementing keyword strategies.
• Updating headlines, image alt text, and metadata to improve search engine ranking.
• Managing tools like website and Google Analytics.
• Creating SEO strategies to increase website conversions.
• Optimizing content to perform on search engines.
• Conducting SEO audits.
• Generating reports covering SEO practices.
6. PPC specialist (pay-per-click):
• Segmenting the target audience.
• Establishing key performance metrics.
• Creating paid advertising copy.
• Strategizing and executing paid marketing campaigns including display advertising.
• Analyzing and optimizing active paid campaigns.
7. Graphic designer:
• Creating visual elements for social media posts, content marketing, and other marketing purposes.
• Executing design ideas for one-off marketing projects.
• Coordinating brand assets for collaborating with other brands.
• Creating brand design guidelines.
• Contributing to website design.

Apply Now